Building a Strategy

Becoming skilled at developing coherent, robust and effective strategies

Category
Strategy, Leadership
Type of session
In-person, Virtual
Duration
Full-day
Building a Strategy

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Organizations thrive on well-crafted strategies: coherent and directional plans that capture big aspirations, set out critical decisions, define actionable steps and milestones, and nurture a cultural mindset to bring the strategy to life.

Creating these robust strategies isn’t about guesswork—it’s a disciplined process that follows specific steps in a structured order to ensure the result is a shared, well-tested, and powerful path forward. But what are these steps? How do you navigate the journey effectively, and what are the common pitfalls along the way?

This Masterclass breaks down the strategy-building process, revealing the essential tools and techniques every strategist or decision-maker should know. Led by a seasoned strategy consultant with deep experience guiding organizations toward clarity, energy, and alignment, this Masterclass will help you create a strategy that not only directs but also accelerates your organization’s path to success.

Throughout the day, you'll exercise with the tools and method, applying it to your own organization. As such, you're learning and developing at the same time.

The day follows the following blocks:

  • Three stages of the Strategy Process, and the indespensible tools at ach stage
  • Practical experience of Visioning phase, using the the Scenario Planning Method and BHAG
  • Practical experience of Positioning phase, using tools such as the Dream-with-a-Deadline, Ansoff Matrix, Strategic Fit Matrix, Business Model Canvas
  • Practical experience of Action phase, using tools such as Transformation Framework, Balanced Score Card
  • Reflection and (personal) feedback on your results


  • Oversee the Strategy Process, its different stages and the steps needed to arrive at a coherent strategy
  • Experiment with essential strategic tools to facilitate an appropriate strategy development process
  • Experiment with the tools to capture this process into a coherent and robust strategic framework
  • Craft your first version strategy, and receive expert feedback
  • Learn how to communicate your story with passion and conviction


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