With AI accelerating and global uncertainty on the rise, now’s the time for organizations to rethink the value they truly offer. In fast-moving markets, the leaders who stand out are the ones who deeply understand what matters most to their customers—and deliver on it.

That’s exactly what this interactive Masterclass is all about.

We’ll kick things off by unpacking the idea of value—what it really means, both strategically and in day-to-day practice. You’ll see real-world examples in action and get hands-on by analyzing an existing value proposition through the lens of our “Six Perspectives of Value” framework.

And because value always lives in the eye of the beholder, we’ll also explore how to visualize and communicate it in ways that resonate with different audiences—whether it’s customers, stakeholders, or your own team.

We’ll wrap up with practical tools and tips you can take back to your organization to lead a value-driven shift with clarity and impact.